Amritsari Express is famous for its variety of delicious Kulchas. The franchise is very popular across Delhi. We will discuss Amritsari Express Franchise Cost, Profit, Review and how to start this franchise.
Amritsari Express is a premium family-styled 100% Vegetarian North-Indian Fast Food Chain serving different Types of Amritsari Delicacies. Amritsari Express won the best in Kulcha Award with FOOD BEVEARGE AWARDS 2019-20.
They claim that their Kulcha’s & Chur-Chur Naan’s are one of the best because they source the best ingredients from Amritsar itself for their preparation.
Amritsari Express presently has 20 outlets most across Delhi, Gurgaon, Noida, Dehradun, Uttrakhand, Rajasthan, Ahmedabad and Kolkata.
You can directly enroll for the Amritsari Express Franchise by filling up the Google Form.
Menu items are mainly 10 types of dishes –
- Amritsari Kulchas
- Amritsari Chur Chur Naan
- Amritsari Choley
- Amritsar ki kadi
- Rajma
- Ma ki Dal
- Amritsari paneer
- Lassi
- Sarsoon Da Saag – Makke Di Roti
- Dahi Bhalla
As you can view in our menu, all items are specialty Amritsari flavour, which provides you the best north Indian taste and this stands as different from other run off the mill, North Indian Outlets.
Amritsari Express Franchise Cost
There are 4 types of Franchise Model in Amritsari Express Franchise-
- Take Away Model
- Food Court Model
- High Street Model(Sitting of 20 people)
- Restaurant Model
The initial investment in all 4 models are given below-
| Model | Initial Investment (approximately) | Minimum Area Required | Interior and Kitchen Equipments | Franchise Fees |
| Take Away Model | 15 Lakh Rupees | 175 sq Feets | 10 Lakh Rupees | 5 Lakh Rupees |
| Food Court Model | 30 Lakh Rupees | 250 sq Feets | 22 Lakh Rupees | 8 Lakh Rupees |
| High Street Model (Sitting of 20 people) | 38 Lakh Rupees | 500 Sq Feets | 30 Lakh Rupees | 8 Lakh Rupees |
| Restaurant Model | 52 Lakh Rupees | 750 Sq Feets | 40 Lakh Rupees | 12 Lakh Rupees |
The investment for the entire project given above includes
• Interiors
• Kitchen Equipment
• Franchise Fees
• Knowledge Fees
• Set-Up fees
• Software
• Entire kitchen setup
• Entire outlet set up
Amritsari Express will provide all the essential raw materials to all the outlets. Proper training will be provided to all the employees.
Along with this, Marketing Support, Ongoing Support, license to operate and Trademark License will be provided.
All the Monthly Expenses of the project are given below-
1. Rent
Rent depends upon the location and size of the franchise. Location plays the most important role in determining the Sales of a company.
Try to open the outlet on Highway, Malls, Busy Streets, near Campus and offices etc. An area with a high footfall is very crucial.
The approximate rent charged for different models are-
- Takeaway Model- 15,000 Rupees
- Food Court Model- 20,000 Rupees
- High Street Model- 25,000 Rupees
- Restaurant Model- 35,000 Rupees
2. Royalty
The second monthly expense is Royalty which is charged by the franchise. The company charges different royalty on different models. The good part is that no royalty will be charged till a certain amount.The royalty on each model is given below-
- Takeaway Model- Nil (upto 2 Lacs ) & 5% ( Above 2 lacs )
- Food Court Model- Nil ( upto 3 Lacs ) & 5% ( Above 3 lacs )
- High Street Model- Nil ( upto 3 Lacs ) & 5% ( Above 3 lacs )
- Restaurant Model- Nil ( upto 7 Lacs ) & 5% ( Above 7 lacs )
3. Electricity, Water Supply and Gas
Electricity, Water Supply and Gas are the expenses which vary with the Sales. The expenses on Electricity, Water Supply and Gas every month in every model of franchise are-
- Takeaway Model- 12,000 Rupees
- Food Court Model- 20,000 Rupees
- High Street Model- 25,000 Rupees
- Restaurant Model- 30,000 Rupees
4. Salary of Employees
The number of employees depends upon the type of outlet you are opening. The average salary of an employee should be 15,000 Rupees per month. Here are the no. of works that you will require in every model of franchise-
- Take Away Model- 2 Employees= 30,000 Rupees on Salary
- Food Court Model- 3 Employees= 45,000 Rupees on Salary
- High Street Model- 4 Employees= 60,000 Rupees on Salary
- Restaurant Model- 5 Employees= 75,000 Rupees on Salary
Amritsari Express Franchise Profit
We will analyze the profit margin of Amritsari Express with the help of an example. We will deduct all the expenses from the gross sales to get the net profit. Let’s assume the Sales of the high street franchise as 3 Lakh Rupees. The raw material cost 40% and Royalty is 5%.
| Particulars | Amount per month |
| Gross Sales | 3,00,000 Rupees |
| Raw Material @40% | (1,20,000) Rupees |
| Rent | (25,000) Rupees |
| Electricity, Water Supply and Gas | (25,000) Rupees |
| Salary of Employees | (60,000) Rupees |
| Royalty @5% on Sales | (15,000) Rupees |
| Other Expenses | (20,000) Rupees |
| Net Profit | 35,000 Rupees |
We can conclude that the profit margin in Amritsari Express Franchise is 15%. If the Sales will increase to 5-7 Lakh Rupees per month then the profit margin will be 25%.
In the initial days, maybe the franchise can incur a loss. So location plays a very crucial factor in determining the profit of the franchise.
Amritsari Express Franchise Review
Amritsari Express franchise is a one-time must-visit outlet. The franchise fees and Royalty charged is very high according to the marketing and brand name of Amritsari Express Franchise.
The good aspect is that product is unique and specialized. Kulcha and Chur Chur Naan are food heavens to eat. People will definitely visit especially to eat this North Indian heaven.
The food is obviously very great. Especially, do visit the Tilak Nagar outlet. The chooles are actually unique than the normal ones which will be served with stuffed kulchas or chur-chur naan.
The interior is not very extraordinary. The main focus is on specialized Amritsari food and quality maintenance. However, the return on investment is low. So, I am not 100% sure whether the franchise is profitable or not. If you are wishing to start in Delhi NCR then there are high chances of the outlet being profitable.
Do not open the outlet near West Delhi because there are already 3-4 franchises nearby in Dwarka, Tilak Nagar and Tagore Garden.
How to start Amritsari Express franchise
To start the Amritsari Express Franchise, you have to fill out the Google form below then we will allot you a franchise specialist on WhatsApp-
Thanks for reading the blog, if you have any doubt regarding Amritsari Express Franchise then you can ask me in the comment box.
You can also ask your queries on the official website of Amritsari Express- http://www.amritsariexpress.com/
If you are looking for a good franchise then we review most of the franchises, you can check our reviews and information on https://aftercolleges.com/category/franchise-business/