Baskin Robbins is the largest Ice cream retail chain. We will discuss Baskin Robbins Franchise Cost, Profit, Review, and How to start the Franchise.
We know that Ice Cream is one the most profitable businesses and Baskin Robbins Ice Creams are at the next level. It’s a premium experience of Ice Creams therefore the franchise is a huge success.
The USP of Baskin Robbins Franchise is its 30+ flavours of Ice cream which are made up of Cow Milk. Along with Ice cream, Baskin Robbins offers a variety of product range like Scoops, Thick Shakes, Homes Packs, Sundaes/Waffles, Pre-packed Sundaes, Brownies, Sticks, Winter Desserts, Roll cakes, Ice-Cream Cakes.
Offering delicious and fun treats in 190 cities/ towns with 740 stores, Baskin Robbins is one of the largest retail chains in India. The company has a dedicated team of people.
You can directly enroll for the Baskin Robbins Franchise by filling up the Google Form.
Baskin Robbins Franchise Cost
Baskin Robbins Franchise cost 16-20 Lakh Rupees as Initial Investment according to the type of business model. The Franchise Fee is 4 lakh Rupees+GST. The best part is that no Royalty will be charged in india.
Baskin Robbins offers 2 types of Franchise Models- the Kiosk Franchise Model and the Parlour Franchise Model. The Parlour model includes sitting space as well. The minimum Area required is 200 Square Feets.
|Particulars||Amount for Kiosk Model|
|Franchise Fee||4,00,000 Rupees|
|18% GST on Franchise Fee||72,000 Rupees|
|Security Amount||50,000 Rupees|
|Interior Cost||5,00,000 Rupees|
|Equipments and Machinery||5,00,000 Rupees|
|Other Expenses||28,000 Rupees|
|Total Investment||16,50,000 Rupees|
- Ice Creams will be provided by the franchisor through its distribution network
- For the Parlour Model, there will be addition of Furniture and Machinery so the cost will increase by 3,50,000 Rupees. The total Investment will be 20 Lakh Rupees.
The Support from the Baskin Robbins Franchise-
- Store marketing
- Store Operations
- Training of Staff
- Software Support
From personal experience, The franchise fee is very affordable. The Baskin Robbins Franchise cost is totally worth it. There is not much difference in the cost of both the franchise models.
Interior is one of the most essential thing that people observe while buying a product from a brand so Interior Cost and Location should not be compromised.
Baskin Robbins Franchise Profit
We will analyze Baskin Robbins Franchise Profit with the help of an example. We are assuming that the monthly Sales are 2,40,000 Rupees i.e. 8,000 Rupees daily.
We will deduct all the expenses from the Gross Sales to get the net profit of the franchise-
|Gross Sales||2,40,000 Rupees||4,00,000 Rupees|
|Cost of material @55%||(1,32,000) Rupees||(2,20,000) Rupees|
|Rent||(45,000) Rupees||(45,000) Rupees|
|Salary of Workers (2)||(25,000) Rupees||(25,000) Rupees|
|Electricity and Water Supply||(10,000) Rupees||(10,000) Rupees|
|Aggregator Commission (Zomato, Swiggy)||(15,000) Rupees||(40,000) Rupees|
|Transport||(5,000) Rupees||(10,000) Rupees|
|Other Expenses||(8,000) Rupees||(10,000) Rupees|
|Net Profit||0 Rupees (Break-Even)||40,000 Rupees|
We are assuming that 2,00,000 Rupees will be the Sales in the off-season. Still, the franchise is on a break-even stage.
In the summers, the minimum Sales will be assumed as 4,00,000 Rupees considering a good location. The profit margin of the Baskin Robbins Franchise will be 10%.
The Sales can even go upto 5-6 Lakh Rupees a month. In this case, the profit margin will go upto 15-18%.
For great profits, you have to opt for the greatest location where you can find the potential customer of this product. The product is not everyone’s affordable range.
Ice Cream is a very specific and Seasonal product so location plays the most crucial role in determining the Sales and attracting the target customers. Therefore, we assumed high rent in the example above.
The target customer is mainly middle and Upper-Class people and majorly Youth. The franchise will definitely be profitable in the Summers but this outlet deserves to be in a high visibility area.
Baskin Robbins Franchise Review
For me, Ice cream means Baskin Robbins. This is the kind of product and brand this franchise has. Everyone should try their Ice Cream once in a lifetime even if you don’t have enough money in your pocket.
It’s a very bold move of charging no Royalty even after having such a big brand name across the World. Maybe they have some profit margin through their cost of material after deducting the distribution network cost.
It’s a no-brainer, If you have a great location in your mind where people can afford Baskin Robbins Ice Cream then this franchise is highly recommendable. 1 order on average can easily generate 400-500 Rupees. Therefore, 25 orders daily are enough to make your Baskin Robbins Franchise a profitable one.
There are already around 750 stores in India so there is some magic in the Baskin Robbins Franchise that you can unleash.
It’s just an honest review, this is not a sponsored content but my love for the Baskin Robbins Ice Creams.
How to Start Baskin Robbins Franchise?
To start the Baskin Robbins Franchise, You have to fill out the application form on Baskin Robbins official page-http://www.baskinrobbinsindia.com/contactus
A franchise specialist will call you back within 24 hours after filling out the application form. Leave the information which you do not want to share in the form. You can also directly send an E-mail to- firstname.lastname@example.org
Thanks for reading the blog, If you have any queries regarding the franchise then you can ask me in the comment box or on my
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