Berger Paints Dealership: Cost, Profit Margin in 2024

Berger Paints Dealership is one of the best paint dealerships in terms of profit margin and affordability. We will discuss Berger Paints Dealership Cost, Profit, and How to Start the Dealership in 2024.

Started in 1923, Berger Paints Dealership has 9,000+ dealers PAN India. You can directly enroll for the Berger Paints Dealership by filling up the Google Form.

Berger Paints Dealership Cost

Berger Paints Dealership cost is 8,50,000 Rupees as an Initial Investment. Branding and Shop development will be handled by the brand. The Brand also helps in connecting with the local contractors.

Color Mixing Machine will be provided by the brand. Berger Paints provides low-cost dealerships on an India basis:

Investment Amount
Registration (Refundable)25,000 Rupees
Security Deposit1,50,000 Rupees
Color Mixing Machine1,40,000 Rupees
Inventory5,00,000 Rupees
Computer & Printer10,000 Rupees
Other Expenses25,000 Rupees
Total Investment8,50,000 Rupees

Berger Paints Dealership Profit Margin

Berger Paints Dealership Profit Margin (Gross) revolves around 10-15% profit margin on products. So you will be able to scale the business, and you will be able to generate higher income. The Sales volume is high in the paint business.

If the Sales are 3,00,000 Rupees per month then the Net profit margin will be 30,000 Rupees. After good Local Marketing and Branding, the Sales will increase to 6 Lakh Rupees per month and then the net profit margin will be 12% on Sales or a profit of 72,000 Rupees.

The cost of every paint box is around 900 Rupees and an average bill per customer is 2,000 Rupees so it is assumed that at least 8-10 customers purchase every day which will lead to sales of 20,000 Rupees per day or 6 Lakh Rupees per month.

Location plays a very crucial factor in determining the success rate of a dealership along with quality and service.

The location should have a very high footfall. It should be in the main market of that area. A corner outlet is the most preferable option. You can open the outlet near places where people demand high for Paint shops.

How to get Berger Paints dealership

To apply, go to, fill out all required information, and submit the question form.

Within 24 hours, you receive a call from the Berger paints representative. He’ll set up a meeting with you to learn more about your financial and industry experience.

The density of other Berger paints dealers in your area, your experience in the field, shop location, financial background, site condition and other factors all play a role in your eligibility for the dealership.

Make sure that there isn’t another Berger paints store within a 2 to 3 kilometer radius of your proposed location. The dealerships are legally bound for a 2 km range.

Documents required-

  • To become Berger paints Dealer, you must have documents like
  • Berger paints Authorization Certificate
  • Trade License
  • GST Registration
  • Land Documents/Agreements, as well as the shop
  • A bank statement for the previous six months
  • 3 Blank Cheques
  • Electricity Bill
  • Ration Card
  • Qualification Certificate
  • Photograph, Email Id, Mobile Number, Current A/C, and PAN Card
  • NOC for a shop agreement/sale document

Thanks for reading the blog, If you have any queries regarding the dealership then you can ask me in the comment box or on my

For more such informational franchise/dealership blogs, you can check our franchise/dealership review list here-

Leave a Comment