Naturals Ice Creams is definitely one of the best and successful franchises in the Ice Cream Industry due to its unique feature of “Taste the Original”. We will discuss everything about Natural Ice Cream Franchise in this blog. It’s Cost, Profitability, Investment Needed, Brand and Success Secrets.
You can directly enroll for the Naturals Ice Cream Franchise by filling up the Google Form.
Table of Contents
Natural Ice Creams Introduction
We are always excited for the Ice Cream after a good meal. People enjoy Ice Creams more than the food. Ice Cream is loved by people of every age group. The burning problem in the market is that people are not getting the actual flavour in the ice creams.
For example- no mango in a mongo ice cream or no almonds in an almond ice cream instead customers are consuming artificial flavours which are not real as well as unhealthy.
Raghunandan Kamath the founder of Naturals Ice Cream solved this problem as a great business model. Naturals Ice Creams started with only 5 flavours in 1984. From a revenue of 1.5 lakhs in the first year to 200 crore presently with 135+ outlets in 36+ Cities.
Naturals Ice Cream is made up of only original fruits, Milk and Sugar without any preservatives or artificial flavour added. The Ice Creams are completely organic as the name suggests “Naturals Ice Cream“.
This unique feature of Naturals makes it famous among elite people and Celebrities. This leads to word of mouth marketing among high class people when Ice Creams is considered as a luxury in 1990s.
Naturals Ice Cream Franchise Cost
Naturals is a low cost, high return on investment franchise. The franchise will cost approximately 9-10 lakh rupees only. The breakup of the cost is given below-
|Expenditure||Amount (in Rupees)|
|Franchise Fee||1,00,000 Rupees|
|Other Expenditure||1,50,000 Rupees|
|Total Investment||9,00,000 Rupees|
50,000-70,000 is the operating expense which the retailer have to spend every month on rent, manpower, maintenance and on other expenses.
Naturals central manufacturing unit is in Charkop, Kandivali in Mumbai where all the Ice Creams are manufactured and supplied in every outlet. Retailers need not to make their own Ice creams.
Starting your franchise with a great brand that focus on product quality and Uniqueness is a great addition to your profitability. There is no manpower specialization needed for making the product. There is no need to spend money on marketing. All the success strategies of Naturals are given in the end.
Some flavours of Naturals Ice Cream are available throughout the year. Some set of flavours changes according to the season of the fruit. Examples of seasonal fruits are Litchi and Jackfruit.
Naturals Ice Cream Franchise Profit
The profit varies from 35-55% commission on every Sale depending upon the product. The price of Naturals Ice Creams varies between 75-500 Rupees.
Location (Demographics) plays the most important role in determining the success of this franchise. An outlet in the main market or facing main road in an intensive residential area will gain a very high footfall.
People also prefer to eat Ice cream at home so they buy family packs after eating Ice cream in the outlet. Natural Ice Creams can also be registered on Food Delivery Websites like Swiggy and Zomato.
What will be the monthly profit in Naturals Ice Cream Franchise?
Example- If you generate a Sales of 2,50,000 in a month. Then the approximate gross profit is 1,40,000 rupees. After deducting other expenses like Rent, Electricity, Maintainance and Manpower- The net profit will be around 30,000 Rupees per month.
I will definitely purchase because of the quality and affordable price of Natural Ice creams. It’s not as expensive as Baskins Robbins.
Why Naturals Ice Cream is a Successful Franchise?
Due to the uniqueness and quality of product, Big Celebrities market Naturals Ice Creams indirectly. Once, the famous West Indian Cricketer Sir Viv Richards praised the Naturals Ice Cream in an Interview telecasted on Television.
If your product is unique then it will surely become a part of buzz marketing. People market naturals by word of mouth. Therefore, Naturals spend only 1% on the marketing of its Ice Cream.
Intensive focus on feedbacks and Expansion
Naturals take customer feedbacks very positively and keep introducing new flavours with reference to consumers taste.
Slow Philosophy is the key to success. The founder says that they sprinkle love in their Ice cream. They keep on learning about the taste and wants of the consumer and then release new flavours without any rush.
If you visit any outlet of Naturals, you can observe the making of Natural Ice Cream in factory on the television screen. This shows how much Naturals is aware for its quality control.
You can witness the quality of the Ice creams by tasting them once. This is not a sponsored post. It’s just an honest review on the Naturals Ice Cream franchise.
You can fill the form for Natural Ice Cream Franchise here-https://naturalicecreams.in/Franchise.html