Veer Ji Malai Chaap Wale Franchise: Cost, Profit, Review

Veer Ji Malai Chaap Wale Franchise is a pure veg Soya Chaap Restaurant Chain in India which offers 50+ dishes on its menu. We will discuss Veer Ji Malai Chaap Franchise Cost, Profit, Review, Menu and How to start its franchise.

Why Non-Veg lovers have all the fun? If you will get more delicious vegetarian Soya Chaap in form of Non-Veg. Yes, The franchise offers Veg Chicken, Veg Fish, Veg KFC Wings, Sunny Leone Chaap, Mia Khalifa Chaap, etc.

A perfect outlet for Vegetarians to visit who wishes to have tasty non-vegetarian food in form of Vegetarian. The soya is specially imported from Malaysia.

Veer Ji Malai Chaap wale Franchise was started in 2016 by 2 brothers. It now has 150+ outlets across Delhi, NCR, UP, MP, Maharashtra, Rajasthan, Haryana, Punjab, Bangalore and Hyderabad.

Veer Ji Malai Chaap Wale Franchise Cost

Veer Ji Malai Chaap Wale Franchise Cost around 19,00,000 Rupees as initial Investment excluding monthly expenses. The franchise fee is 10,00,000 rupees. Given below is the bifurcation of the initial investment-

Particulars	Amount
Franchise Fee	10,00,000 Rupees
18% GST	1,80,000 Rupees
Kitchen Equipments and Signage Board	3,00,000 Rupees
Interior Cost	3,00,000 Rupees
Raw Material	70,000 Rupees
Other Expenditure	50,000 Rupees
Total Investment	19,00,000 Rupees

• GST as Applicable
• The franchise fee agreement is valid for 9 years.
• The Royalty charged is 6% on Sales
• No Royalty will be charged for the first 6 months
• Advertising Fee: Rs. 20,000 annually
• Minimum quantity to purchase every month: 25 kg chat masala, 5 kg gravy masala, 10 kg imported soya, 600 kg Veerji Indian soyabean. Have to purchase these raw materials from only Franchisor.
• For Late payment, the interest will be 1.5% per month
• 3 persons provided on opening by Franchisor to assist in running the restaurant
• Color Scheme of place: black and white tiles
• No other operation to be run at restaurant except as allowed by Franchisor.
• The Chaap will be provided in frozen form as raw material which increases the shelf life of the product

Veer Ji Malai Chaap Wale Franchise Profit

We will analyze Veer Ji Malai Chaap Wale Franchise Profit Margin with the help of an example. We will deduct all the expenses from the Gross Sales.

Particulars	Amount
Gross Sales	3,00,000 Rupees
Raw Material @42%	(1,26,000) Rupees
Rent	(35,000) Rupees
Salary of Workers (3-4 Workers)	(45,000) Rupees
Electricity and Water Supply	(10,000) Rupees
Royalty @6% on Sales	(18,000) Rupees
Marketing Fees	(2,000) Rupees
Other expenses	(4,000) Rupees
Net Profit	60,000 Rupees

Veerji Malai Chaap Franchise profit margin is 20% for generating a Sales of 3,00,000 Rupees. But this outlet have its special product. So after a good local branding and selection of a great location will lead to a monthly Sale of even 5-7 Lakh Rupees.

The profit margin for generating Sales of 5 Lakh Rupees per month is 32% or a profit of 1,60,000 Rupees. Location plays the most important factor in the marketing of a franchise. So selecting the best location instead of saving rent will be the best option.

Veer Ji Malai Chaap Wale Franchise Review

If you are a real cheap lover then this outlet is a food heaven for you. A must-visit place if you are a true Chaap lover.

In terms of the franchise, I feel that the franchise fee is actually worth it considering the brand name. I accept the fact this outlet made a brand name at the next level for their franchise through their Chaaps in Delhi. But it’s not about Delhi only, A newly opened outlet in any other state will take time to build the same level of brand.

Apart from the franchise fee, everything is very positive in this franchise. I totally recommend opening this outlet at a good location.

If you are planning to open this franchise in Delhi then blindly go for it. But for any other place, it will take time to achieve success so this is not a good return on investment in the initial days for any other state.

If you can comfortable with the investment then Chaap will be the next sensation in India like Momos of India.

Veer Ji Malai Chaap Wale Franchise Deep Analysis

The Veer Ji Malai Chaap Wale Franchise has been active in their marketing strategy that involves making Dara Singh as their brand ambassador. Dara Singh on Instagram creates marketing videos on a consistent basis, endorsing the brand to its target customers.

What sets the Veer Ji Malai Chaap Franchise apart is its Unique Selling Proposition (USP), which revolves around their commitment to offering pure soya-based dishes devoid of maida (refined flour). This distinctive feature ensures that their products cater to health-conscious consumers looking for vegetarian options that closely mimic the taste and texture of non-vegetarian dishes. By emphasizing this key differentiator, the franchise effectively appeals to both vegetarians and those seeking meat alternatives.

The collaboration with a well-known brand ambassador and the focus on quality ingredients align well with their marketing strategy, helping Veer Ji Malai Chaap Wale to carve a distinct niche in the market and attract a diverse customer base.