The Belgian Waffle Franchise is a pioneer in the Waffle Category in India. We will discuss The Belgian Waffle Franchise Cost, Profit, Review and How to Start the franchise.
The company has 300+ stores across 75+ Indian cities. We are the fastest growing Waffle chain in the country and have 160+ Franchisee Partners including those in Nepal and Dubai.
The Belgian Waffle Company won the “Super Startups Asia” award in 2019 followed by an award for “Indian Restaurant Congress” in 2019 for the best waffle restaurant.
You can directly enroll for the Belgian Waffle Franchise by filling up the Google Form.
The Waffle industry is the most profitable business in the current scenario. The company offers the following items on its Menu-
The Belgian Waffle Franchise cost 18.5 Lakh Rupees as an Initial Investment. The minimum Area required is 200 Square Feet. The Royalty charged will be 8.5% on Sales(10% after GST).
| Particulars | Amount |
| Franchisee Fee | 3,50,000 Rupees |
| GST on Franchise Fee | 63,000 Rupees |
| Project Cost ( Interiors, Flooring & ceiling) | 5,50,000 Rupees |
| Security Amount (Refundable) | 1,50,000 Rupees |
| Signage(ACP,Logo,Counter Vinyl,Frames,Decals) | 300,000 Rupees |
| Equipments for Kitchen | 300,000 Rupees |
| Fridge, Freezer, A/C, Computer etc | 1,00,000 Rupees |
| LED Panels (43”- 2 Piece) | 80,000 Rupees |
| Manager’s Travelling for store Launch (3 days) | 35,000 Rupees |
| Travel & Accommodation for Staff Training(Approx) | 65,000 Rupees |
| Other Expenditure | 32,000 Rupees |
| Total Investment | 18,50,000 Rupees |
We will analyze The Belgian Waffle Franchise Profit Margin with the help of an example. We are assuming that the monthly Sales are 3,00,000 Rupees i.e. 10,000 Rupees daily.
We will deduct all the expenses from the Gross Sales to get the net profit of the franchise-
| Particulars | Amount per Month | Amount per Month |
| Gross Sales | 3,00,000 Rupees | 4,00,000 Rupees |
| Cost of Material @35% | (1,05,000) Rupees | (1,40,000) Rupees |
| Rent | (60,000) Rupees | (60,000) Rupees |
| Salary of Workers | (60,000) Rupees | (60,000) Rupees |
| Electricity and Water Supply | (15,000) Rupees | (18,000) Rupees |
| Aggregator Commission (Zomato, Swiggy) | (20,000) Rupees | (30,000) Rupees |
| Transport | (10,000) Rupees | (10,000) Rupees |
| Other Expenses | (10,000) Rupees | (10,000) Rupees |
| Net Profit | 20,000 Rupees | 72,000 Rupees |
We can conclude that The Belgian Waffle Franchise profit margin is 7% on the minimum amount of Sales i.e. 3,00,000 Rupees.
If the Sales will be 4,00,000 Rupees then the profit margin will be 18%. The profit margin for 5 Lakh Rupees Sales will be 22%.
The profit margin is high so can make a profit even on 2,50,000 Rupees Sales. But it is preferred to open the outlet on very prime location.
Waffle is a very specific product so location plays the most crucial role in determining the Sales and attracting the target customers. Therefore, we assumed high rent in the example above.
The online Sales is very high due to the brand name so locality also matters a lot for this franchise. I personally loved the Waffles and packaging of The Belgian Waffle Co.
The Belgian Waffle Company truly believes in providing an enriching waffle experience to the consumers. From my personal experience, it’s a must-try thing.
The investment is very affordable as compared to the brand name of The Belgian Waffle Franchise. The brand has outlets in very prime locations (famous Malls) in India which also enhances the brand name of this company.
The only disadvantage is that the company is charging very Royalty from franchises. The Royalty is 10% on Sales if we include GST.
There is no strong competitor in the Waffle industry and The Belgian Waffle Franchise is ruling this industry.
It’s a no-brainer to invest in The Belgian Waffle Franchise if you have a good sense of target customers and how to run a food franchise effectively.
The following are the awards won by The Belgian Waffle franchise in a very short span-
If you are interested in Belgian Waffle Co. Franchise, you can fill out the form on the official website- https://thebelgianwaffle.co/food-franchise/
You can also directly Email them at- franchise@bloombay.in
A franchise specialist will call you back within 24 hours after filling out the application form. The form demands very basic and general information.
Thanks for reading the blog, If you have any queries regarding the franchise then you can ask me in the comment box or on my
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