The Belgian Waffle Franchise: Cost, Profit, Review, Detail

The Belgian Waffle Franchise is a pioneer in the Waffle Category in India. We will discuss The Belgian Waffle Franchise Cost, Profit, Review and How to Start the franchise.

The company has 300+ stores across 75+ Indian cities. We are the fastest growing Waffle chain in the country and have 160+ Franchisee Partners including those in Nepal and Dubai.

The Belgian Waffle Company won the “Super Startups Asia” award in 2019 followed by an award for “Indian Restaurant Congress” in 2019 for the best waffle restaurant.

You can directly enroll for the Belgian Waffle Franchise by filling up the Google Form.

The Waffle industry is the most profitable business in the current scenario. The company offers the following items on its Menu-

The Belgian Waffle Franchise Cost

The Belgian Waffle Franchise Cost

The Belgian Waffle Franchise cost 18.5 Lakh Rupees as an Initial Investment. The minimum Area required is 200 Square Feet. The Royalty charged will be 8.5% on Sales(10% after GST).

Franchisee Fee3,50,000 Rupees
GST on Franchise Fee63,000 Rupees
Project Cost ( Interiors, Flooring & ceiling)5,50,000 Rupees
Security Amount (Refundable)1,50,000 Rupees
Signage(ACP,Logo,Counter Vinyl,Frames,Decals)300,000 Rupees
Equipments for Kitchen300,000 Rupees
Fridge, Freezer, A/C, Computer etc1,00,000 Rupees
LED Panels (43”- 2 Piece)80,000 Rupees
Manager’s Travelling for store Launch (3 days)35,000 Rupees
Travel & Accommodation for Staff Training(Approx)65,000 Rupees
Other Expenditure32,000 Rupees
Total Investment18,50,000 Rupees
  • Approx rate for 200 sqft + Applicable Taxes
  • Kitchen Equipments will be provided by the Company
  • Fridge, Freezer, A/C, Computer etc should be purchased locally.
  • LED Panels (43”- 2 Piece) to be provided from BWC Approved Dealer/Brand
  • 15 Days training will be provided in Mumbai for 5 People.
  • All the Raw Material will be provided by the Company
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The Belgian Waffle Franchise Profit

We will analyze The Belgian Waffle Franchise Profit Margin with the help of an example. We are assuming that the monthly Sales are 3,00,000 Rupees i.e. 10,000 Rupees daily.

We will deduct all the expenses from the Gross Sales to get the net profit of the franchise-

ParticularsAmount per MonthAmount per Month
Gross Sales3,00,000 Rupees4,00,000 Rupees
Cost of Material @35%(1,05,000) Rupees(1,40,000) Rupees
Rent(60,000) Rupees(60,000) Rupees
Salary of Workers(60,000) Rupees(60,000) Rupees
Electricity and Water Supply(15,000) Rupees(18,000) Rupees
Aggregator Commission (Zomato, Swiggy)(20,000) Rupees(30,000) Rupees
Transport(10,000) Rupees(10,000) Rupees
Other Expenses(10,000) Rupees(10,000) Rupees
Net Profit20,000 Rupees72,000 Rupees

We can conclude that The Belgian Waffle Franchise profit margin is 7% on the minimum amount of Sales i.e. 3,00,000 Rupees.

If the Sales will be 4,00,000 Rupees then the profit margin will be 18%. The profit margin for 5 Lakh Rupees Sales will be 22%.

The profit margin is high so can make a profit even on 2,50,000 Rupees Sales. But it is preferred to open the outlet on very prime location.

Waffle is a very specific product so location plays the most crucial role in determining the Sales and attracting the target customers. Therefore, we assumed high rent in the example above.

The online Sales is very high due to the brand name so locality also matters a lot for this franchise. I personally loved the Waffles and packaging of The Belgian Waffle Co.

The Belgian Waffle Franchise Profit

The Belgian Waffle Franchise Review

The Belgian Waffle Company truly believes in providing an enriching waffle experience to the consumers. From my personal experience, it’s a must-try thing.

The investment is very affordable as compared to the brand name of The Belgian Waffle Franchise. The brand has outlets in very prime locations (famous Malls) in India which also enhances the brand name of this company.

The only disadvantage is that the company is charging very Royalty from franchises. The Royalty is 10% on Sales if we include GST.

There is no strong competitor in the Waffle industry and The Belgian Waffle Franchise is ruling this industry.

It’s a no-brainer to invest in The Belgian Waffle Franchise if you have a good sense of target customers and how to run a food franchise effectively.

The following are the awards won by The Belgian Waffle franchise in a very short span-

The Belgian Waffle Franchise Review
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How to Start The Belgian Waffle Franchise

If you are interested in Belgian Waffle Co. Franchise, you can fill out the form on the official website-

You can also directly Email them at-

A franchise specialist will call you back within 24 hours after filling out the application form. The form demands very basic and general information.

Thanks for reading the blog, If you have any queries regarding the franchise then you can ask me in the comment box or on my

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