Youtube is popular in India for a very simple reason that Indians love to consume video content. People in India feel that it is easier to watch rather than read.
Earlier, India was struggling with high internet prices and low speeds due to which Youtube was not an appropriate medium to consume content.
But after the introduction of JIO, there is an Internet Boom in India which leads to the drastic growth of the Indian Community on the Youtube Platform.
There are no other platforms specified in India for different fields therefore Youtube is an “All in One” package.
What are the most popular types of Videos on Youtube in India?
1. Comedy Videos
There are so many sub-categories under Comedy Videos that people love to consume in India.
Some of the categories are General Comedy, Roasting, Ranting, Pranking, and short clips comedy.
Most of the Indian Views spend their maximum time watching Comedy Videos on Youtube. The simple reason is that people love comedy stuff in India rather than Informative kinds of stuff.
As a result, Most of the popular Youtubers are from Comedy Genre. The most famous among them are Carryminati, Bhuvan Bam, Amit Bhadana, and Ashish Chanchalani.
The growth in Comedy Genre in India totally depends upon the value of your content. If you are good at comedy then you can definitely start a comedy Youtube channel.
One important aspect to note is that Youtube pays less to Comedy Creators due to fewer advertisers in this field. Therefore if you are sure that you can drive traffic in lakhs then only you should start a comedy Youtube Channel.
There is also a wide range of topics on which you can start making content therefore you will not have to suffer due to lack of content.
2. Song Videos
This is the most popular and trending category not only in India but in the whole World.
It is a good medium for the promotion of a movie, Web series, or any production.
One famous example in India is T-series.
People in India love to hear songs in their free time, at parties, during study, and during the workout.
Indian music community also focuses on making regional content therefore music industry is widespread in India.
To make songs, you need to have huge investments in Softwares, Equipments, and the production team.
3. Vlog Videos
This is the most emerging category that people love to watch in India.
Vlog is basically Video Blogging. People share their life experiences and daily routines by shooting it from a camera intending to inspire people, entertain them, or give Knowledge to them.
I made a detailed blog on Vlogging so you check it out- “All about Vlogging in India”.
The most renowned Youtuber in the Vlogging field in India is Flying Beast.
4. Gaming Videos
Gaming became popular in India because of PUBG mobile. It was started by Dynamo Gaming in India.
Gamers stream Live and upload gameplays. They basically earn the most because they easily get Advertisers, Brand Endorsements, Super chats, Memberships, and Affiliate Marketing Opportunities.
I will make an article soon on “How to do Gaming on Youtube” till then if you are a creator then you read my blog Tips to grow on Youtube Organically.
Other games like Clash of Clans, GTA 5, Valorant and Freefire are also popular in the E-sports community.
The most renowned Youtuber in the Gaming Community on Youtube in India are Mortal, Dynamo Gaming, and CarryisLive.
5. Cooking Videos
You can easily learn how to make different dishes at home. Tutorials are available for every dish that you can eat at the restaurant.
In India, Mostly women are housemakers so people in India prefer to eat good food at their home rather than at Restaurant.
It is also believed that people in India go to restaurants just to eating food but in other countries, people go to restaurants for spending Quality time.
There is very high competition in this category. But there is still scope to get popular by making unique dishes, try making videos in regional languages, and making dishes in regional styles.
6. Facts and Mysteries
People love to know about Incredible India, interesting things outside India, Weird Stuffs, Mysterious stuffs, and Paranormal Stuffs.
People in India love to see things and stories that remain untold to them or only few people know about these facts.
India is a Diverse country with so many religions by which so many mysteries emerged in different communities. People love to take in-depth knowledge of these topics.
If you want to start facts and mysterious channel then you have to do in-depth research.
7. Educational Videos
The first platform that comes into the minds of the students to study is Youtube in India. Also, Content Creators think that Youtube is the perfect platform for them to grow as it is free of cost.
Youtube became popular because most of the creators started it just because they think that Youtube can be their source of money in the coming future. Due to this, there is a large competition of Educational Content Creators on Youtube.
Also, So many coaching institutes shift themselves to the online mode on Youtube due to the widespread COVID scenario in the whole country.
I personally do not recommend starting an Education Channel on Youtube until you have better equipments, digital whiteboards, or any good Edtech technology to fascinate students.
So many creators are already using this advanced technology that’s the reason it is not advised to start if you are a beginner and want to become popular on Youtube.
You can start as a mentor by giving tips on “How to study for a particular exam?” and strategies regarding it.
It indicates that you can start a Guidance Channel for mentorship of the students.
There are other scopes to become popular in Education Sector that you can teach different skills like Guitar, Acting, Singing, Dancing and How to do Teaching, How to do Babysitting, and Parenting, etc.
8. Tech and Automobile Videos
People in India are too much fascinated by Cars, Bikes, and Electronic Devices. Therefore they love consuming content regarding it.
People review Cars, Bikes, and Electronic Gadgets. They earn a huge amount of money from Affiliated Marketing. They also make videos on their modifications in their Bikes and Cars.
There are fewer creators in this Automobile field but more creators in the Tech field. You can try the automobile field if you are interested in it.
The most renowned Youtuber in India in the Tech field is Technical Guruji.
9. News Videos
Youtube is a good alternative for televisions if we talk about News. People nowadays able to see only that News which they want to see. Youtube is like a Revolution in the News Industry.
There are different categories in News like Awareness news, Daily News, Event Covering News, and Sports news.
The news uploaded on Youtube can be predicted as correct 99 percent of the time because videos will be uploaded after proper analysis.
You need to be active all the time to start a news channel. Also, proper analysis of the news will be required to show authenticity.